You may have heard the term “MSRP” while searching for new cars. Our Ford finance team at Helfman Ford is reviewing the ins and outs of this key term.
What is MSRP?
Don’t let the acronym scare you. MSRP simply stands for “Manufacturers Suggested Retail Price.” In other terms, the MSRP is the suggested price of a certain model and trim. Most vehicles on a dealer lot or in the showroom will be outfitted with a certain trim model higher than the base model. So, you can expect additional features to change the MSRP.
There are many desired features today that are standard where they were previously optional, especially the technologically advanced safety characteristics like automatic emergency braking, lane-departure warning, and rear cross-traffic alert just to name a few.
Keep in mind, while trim level and upgrades are included in the MSRP, taxes and fees are not. When budgeting, you’ll need to account for extra expenses such as sales tax.
Is MSRP the Final Selling Price?
More often than not, MSRP is not the final sale price. Your vehicle’s cost may be higher or lower than the MSRP, depending on its market value and demand.
If you are looking to lower your final cost, you can always take a look at our current Ford specials. You can also trade in your current vehicle and put the value towards your down payment. Trading in a car also reduces your sales tax, since it’s calculated after the trade-in value is deducted.
Ford Financing at Helfman Ford
Talk to our knowledgeable Ford finance associates when you tour our lot today and choose your next Ford car. Get pre-approved for financing at Helfman Ford today!
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